For the last 3 years, I’ve helped countless property management companies design business processes that increased productivity, improved employee quality of life, and elevated client & tenant experience.
For the last 3 years, I did this by connecting, customizing & implementing many different softwares - some built specifically for our industry, others customizable to the level that they may as well be. The root of our ability to automate started with our ability to integrate.
I’d like to think of myself as forward thinking in the proptech space. And as I’ve built PMDash, I’ve now dipped my toes into the technical design of software, working to understand not just how something works, but why it’s built a certain way in the first place.
As AI advances, one constraint keeps showing up again and again: property management teams have data spread across systems—and it’s harder than it should be to use that context operationally, in real time
You can have the best model in the world, but without trusted operational data & context —what’s in your PMS, your leasing stack, your maintenance tools—AI stays shallow at best, wrong at worst.
Access to data, and the ability to action off of it, is where this industry needs to head in order to capture the most usage out of AI and Agents. That’s why I’ve decided to join Haven as Head of Product.
Haven, and the leaders behind it, have 1 goal in mind:
We want to give property managers a single location, a single source of truth for what’s happening operationally, where human and agents can co-work, collaborate, and co-manage their business. One that’s built to be integration-first and operator-friendly - one that honors existing vendors in the space, even acknowledging that there will always be best-in-class point solutions—and Haven should make those tools more valuable, not try to erase them. One where a property manager can decide to use their existing techstack, or utilize our built-in tools.
So, what exactly is this? Is it a new Property Management Accounting platform?
No.
Why? What makes it different from what’s currently available?
Because we think that in the years to come, property managers won’t need less logins - they’ll simply login, less.
Our Haven agents will run without you, getting your business processes operating until a human decision, one that can only be made by someone with fiduciary duty, needs to be made. But “without you” won’t mean “without you knowing”.
Our dashboard and different tools will give you a straightforward way to monitor agents as they work, intervene as needed, and allow you to report to your owners confidently. It’s not an outsourcing of work - it’s an orchestration of it. What used to be tasks, email templates, triggers and actions will become agentic, working without having to click or check off anything.
I can’t wait to begin crafting Haven from a usability perspective, making sure that what we’re building makes sense specifically to property managers & their needs. My time customizing processes & automations lends a hand to this role seamlessly, but so does working for FIG Property Management, a 1,000 door company for 3 years, from intern to Account Manager & everything in between. Being able to speak into this product from a first hand experience gives Haven what they need in order to build the best possible product for users moving forward.
I think it is categorically false & short-sighted to think that this industry won’t ever require significant human oversight. For a vendor to say this is for them to say “we won’t need you soon”.
Haven is not a tool for accidental landlords, and it won’t ever be. It’s for businesses running portfolios or 3rd party professional property management operations with teams dedicated to owner & resident experience.
While we may see a lean towards a headcount change or org chart reorganization as an industry, our intention is to always empower property managers, maintenance coordinators, and leasing specialists to be more than a button clicker. I’ve seen how demoralizing this type of role can be, and it’s just not a future I’m interested in building anymore.
I’m excited & ready to join this team already providing this experience to many well-known PMs in our industry, including all Evernest branches nationwide - what a testament to what we’re building!
Process Architect has been so incredibly rewarding to build. My existing clients know that we’re going to be finishing their work without any issues. My partnership with Crane will end at the end of April, and to everyone involved I have nothing left to say besides thank you. Thank you for trusting me with such an integral part of your business, thank you for allowing me to take your time for team trainings, and thank you for being so kind to me at industry events. A special thank you to Peter Lohmann & Wolfgang Croskey for believing me and my work so early into my journey. I genuinely don’t believe I’d be in this new position without either of you. I’m so excited for you to watch what I build next.
And don’t worry - PMDash, in its concept, won’t be going anywhere. We’re pushing hard to conceptualize how current PMDash users can still get its benefits but also experience the power of Haven (and the benefits of having an actual engineering team behind it 😉)
There’s a lot still unknown - but the vision is forged in iron. Haven will be one of the front runners in the Agent Orchestration world, hopefully the first in the Property Management space. I hope to see competition soon, because I think that anyone thinking this way will positively impact operators. As we’ve seen with many other tech verticals in our space, competition directly correlates to iteration and improvement. I hope that more and more tools adapt to this viewpoint of building.
Here’s to the builders 🥂
Madeline